Nitro
Snowboard Company
Objective
Nitro is a snowboard company that sells its products online and is in need of a website redesign. This brand targets adrenaline junkies between the ages of 15-30. Nitro seeks after potential consumers who not only want style, but care about the board’s performance as they shred down the mountain.
Solution
Nitro uses a soft blue and an energetic green for its brand. Both are cool colors to tie into the cold climate in which the products will be used. The website style is clean for easy navigation and functionality, while the hero images are extreme and edgy like the brand name itself. The shopping and checkout experience is simple and fluid to make for a hassle-free purchase.Process
Final Designs
