Gruve
Vinyl Record Magazine
Objective
Gruve is a vinyl record magazine that focuses on the classics. The targeted audience is between 25-40 years of age and enjoys listening to classic music on a vintage format. Gruve wants its readers to get the best information on how to keep their collections growing, and to stay in the know how in the world of record collecting.
Solution
Gruve uses a ‘record and needle’ styled ‘G’ in its masthead, along with a red circle to further grab one’s attention. The magazine itself is a 10” by 10” square to resemble a record cover. Every issue celebrates the hobby of record collecting; whether it be about a certain artist and their discography, or keeping you updated on the ins and outs of record collecting. Gruve is every vinyl junky’s go to magazine for information on the classics.
Process
Final Designs
