Titan
Advanced Motorcycle Oil
Objective
Titan Advanced Motorcycle Oil is a new premium oil that keeps engines running stronger and longer than its competitors. Titan goes after riders that are ages 25-40 who care about the longevity of their motorcycles and still enjoy performing regular maintenance. Titan focuses on consumers who want the absolute best for their bikes.
Solution
Titan uses the color orange and a custom logo type on its label to stand out on the shelf and grab the attention of potential consumers. The front label displays the weight and type of oil, including a graphic to denote the kind of bike the oil is meant for. It also contains a list of the oil service ratings for which it meets. On the backside label, the key features of the oil are listed along side custom made icons. There is written copy about how to recycle the used oil, as well as a warning section. The weight and type of oil is repeated on the back to ensure a correct purchase. The bottle has a clear strip on the side, accompanied with measurements to communicate how much oil has been used and how much remains.
Process
