Deal with the Devil
Habanero Pepper Sauce
Objective
Deal with the Devil is a limited release habanero pepper sauce made with an array of the finest fruits and spices. This dedicated brand is out to make a deal with the 20-35 year old audience who is bold enough to play with fire. Deal with the Devil is crafted for those who don't shy away from the heat, but also appreciate robust flavor.
Solution
Deal with the Devil uses a dark color palette of a deep red and black. The front label has a roughed up appearance, from the tarnished old-looking paper, to the harshly written logotype. The label is designed to look like a contract between Johann Georg Faust and Lucifer. In the middle of the label, there is an illustration of the devil holding a contract awaiting Foust's signature, as well as other satanic references placed at the top and bottom. On the back of the flask-shaped bottle, there is the stipulation to the contract, explaining the benefits of forming a deal with the devil.
Process
