Choco Trois
Triple Chocolate Liqueur
Objective
Choco Trois is a chocolate liqueur that sets itself apart from its competitors. Rather than producing a variety of flavors, Choco Trois infuses white, milk, and dark chocolate all into one decadent spirit. Females within the ages of 21-36 are the primary target. This feminine brand’s focus is on those who like to relax with a tasty treat.
Solution
Choco Trois’ brand colors are pink, white, black, and of course brown. The color pink is strategically used to attract the feminine audience. The bottle is a triangular shape to tie into the ‘triple’ theme. The label, as well, uses triangles to produce a pattern, keeping the theme consistent. A script typeface and flourishes are used to maintain the femininity of the product. On the back label, consumers will find the story behind Choco Trois.